Improvements
Continually reviewing website to see where improvements could be made. Collaborated with developers to prototype and implement enhanced designs, structural changes, new features and amends. Successfully improving sales, SEO, UX/UI and elevating the content to improve the user experience.
Developed new modular code that team members could use within the CMS to create new pages without developers and maintaining a coherent design style.
Developed brand pages to help position brand to suppliers, aid SEO and to elevate offering to user. Suppliers loved these pages and loved that we created them in house. Mini brand pages developed to sit within categories to further increase SEO.
Collaborated with developers around the design elements of implementing Elastic Search.
Developed minisite within website around electric bikes called GoElectric. Branding used across stores and online.
Developed index pages across the site to aid navigation to our vast archive of blogs, advice and product guides.
Store pages were the highest ranking pages of the website and accessed mostly through mobile devices. It was important these pages were efficient in providing to the user the information they needed and also for us to be able to update easily.