Dr Who: Worlds Apart Campaign
Dr Who: Worlds Apart was evolving, with improved game play and new artwork I oversaw a campaign to reflect that in our marketing. From a new splash page, emails and paid banners I spearheaded a new elevated design and a coherent and consistent user journey from all user touch points.
Overhauled the existing emails, suggested emails to improve and remove. Elevated the old designs to match the new quality to be expected from such a high profile brand. Designed and coordinated with an external email company to build.
Coordinated approvals and amends with BBC.
