Developed, implemented and managed annual and seasonal campaigns. Designs needed to energise and elevate content but remain coherent to the everyday brand. Some campaigns needed to stand alone as micro-sites or relate to external events such as the Tour De France but still be understood as Cycle Republic. These designs were then used to develop the store visuals.
Annual Black Friday campaign, created microsite within the website, designs needed to have 3 versions to cover Black Friday Comes Early, Black Friday and Cyber Monday. Designs translated into homepage, landing pages, emails and social content.
Annual Tour De France campaign, 21 deals over 21 days, content updated every day for 21 days. Design reflected the historic and iconic jersey colours to be instantly recognisable as Tour De France.